Creating The Right Email Marketing Strategy

3 min readJul 7, 2021


If you want to build a strong relationship with your existing customers and at the same time acquire new ones that will boost your ROI insanely then email marketing is the tool for you. Email marketing’s return on investment is up to $40 on every $1 spent. Isn’t that crazy?

4.6 billion people use email for their personal and professional benefits and that’s a staggeringly high number.

If done properly and respectfully. Then customers prefer receiving promotional information via email over social media. Thus, to make email marketing work for you. You need strategies that will convert prospects into customers.

Table of content:

  • Set Your Email Marketing Goals
  • Specify Your Audience
  • Add Email Service Provider
  • Build Your Email List
  • Make Tracking Report
  • Email Marketing Calendar
  • Write Emails
  • Monitor Performance

Set Your Email Marketing Goals

When creating a marketing strategy you need to define your goals. You need to make SMART goals.

  • Specific: Don’t set up vague goals. Have a specific goal in mind that will help you reach your destination.
  • Measurable: Measure those goals in numbers. (Such as 10,000 email subscribers or high open rates).
  • Attainable: Avoid setting goals that are beyond reach. Consider the resources you will use, skills, and budget you have for the strategy.
  • Realistic: Don’t be a child in deciding your goals. Get practical and authentic. The goal should be difficult but not out of reach. Research and understand previous data, then conclude what you want to do.
  • Time: Give yourself an end date. So that it will keep you motivated and focused till you reach the goal.

Specify Your Audience

Identify your target audience. If a business deals with soft toys then its target audience is babies. You need to attract quality customers over quantity and to do that specifying audience is important.

Add Email Service Provider

Finding the right email service provider is essential. The service provider should handle a large volume of emails, track email, manage email subscribers and automate other important functions.

Build Your Email List

After specifying your goals, audience, and choosing a service provider. Next is to build or grow build an email subscriber list. Many marketers buy an email list but you should not as it damages the reputation.

Make Tracking Report

Keep track of your campaigns and activities to know whether you are growing or not. Know where you need to make improvements and try to understand how many emails should be sent. Use Microsoft Excel to create track reports.

Email Marketing Calendar

Email marketing calendar helps in sending the right emails to the right audience at the right time. It helps you in planning out your marketing strategies easily.

Write Emails

Create content that will help you communicate with your customers easily. You need to be authentic, and straightforward with the audience. Optimize your email and provide value. Send email newsletters, life tips, and relevant information.

Monitor Performance

Monitor performance of all the functions. Analyze the result and understand what is working and what is not. It helps in figuring out how can you improve the email campaigns and email newsletters.


Marketers who say that email marketing is old now have never tried it. Email marketing is still alive and winning. It makes it easy to spread awareness about your products or services.

Email is everywhere. Most of us use email and need email because of the trust and quality of information it brings in our lives compared to other social networks. It is an integral part of our everyday personal and professional lives and it is for your customers as well. It’s fast and convenient.




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